Hooks and scripts for video ads
The first three seconds and everything after: hook formulas, script structures and the words that get a scroll to stop on your product.
How Long Should a Video Ad Be on TikTok, Reels and Stories?
How long a video ad should be on TikTok, Reels and Stories: the official limits, a formula that sets runtime from your product's proof, and a cut-down test plan.
Read the guideUGC Script Template: The Five-Beat Grid, With 5 Filled Examples
A UGC script template that fills the whole runtime: a five-beat grid, a word budget you can count before you shoot, and five filled examples to adapt.
Read the guide21 Hook Formulas for UGC Video Ads (With Examples to Adapt)
21 hook formulas for UGC and TikTok-style video ads, grouped by the job they do, with examples for real products and a simple way to test them.
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